Rightmove said searches for properties for sale rose sharply on Wednesday following the announcement that a Universal theme park would be built in the area.
It is the first Universal theme park and resort in Europe to be announced, and is expected to regenerate the area, with tourism and jobs.
There’s also plans for significant investment in infrastructure around the Universal site in Bedford to ensure it is well connected and easily accessible.
Steve Pimblett, of Rightmove, said: “There’s no doubt that the Universal announcement has put Bedford in the spotlight, with people heading to Rightmove to check out how much it costs to move to the town.
“If this development brings new transport links and infrastructure improvements in and around the town then we anticipate a rise in demand and property prices over the coming years, as we approach the park’s opening.
“There will of course be a massive increase in demand for holiday accommodation. So there will be much to navigate to ensure that it’s the local residents, and those people wanting to move to Bedford and make it their new permanent home, that benefit most from the huge investment in the area.”
The average asking price for a property in Bedford in March 2025 was £320,003, a 0.4% increase compared with last month, and a 1.9% increase compared to last year.
In comparison, the national average asking price for a property is currently £371,870.
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